They say America runs on Dunkin’. And soon, Americans will have Dunkin’ running to them.
Dunkin’ Donuts’ Brands Chairman and CEO, Nigel Travis, told CNBC that, “The trend in this country is convenience. So, [in]… the next few years you’re going to see us get more and more into delivery.”
Dunkin’ is joining the on-demand delivery league–Starbucks (DD’s major competitor, began testing in NYC in March), Chipotle, Taco Bell, KFC, and McDonald’s–all of whom have announced plans to test out the new system. Dunkin’s already privately test-driving mobile ordering (including the option for delivery). Travis says they plan on doing a “more public test” later this year prior to fully launching in the following. With more than 8,000 locations across the nation, Dunkin’s CEO wants to be sure they can “operationalize all these procedures” first and foremost.
The coffee and bakery segment is a competitive field–35% market share belonging to Starbucks, 19.8% to Dunkin’, and the rest to lesser players (according to IBISWorld). Travis said, “one of the things I like about our business is you wake up every day and you’re competing.”
Well, challenge accepted. Dunkin’ Delivery is on its way.
Steph is a native New Yorker with a love of culture, creativity, and communications. She’s a foodie, nutrition junkie, yogi, wine-lover, bookworm, world traveler, style-addict, and people person. She also runs her event planning company, Orchard + Broome.